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Reference groups and consumer behaviour
Reference Group Influencer || UNIT- 4 || Consumer Behaviour || MBA Third Semester
Mod-12 Lec-32 Consumer Groups and Reference Groups
Importance of Consumer Behaviour : Understanding the Buying Mind
MKTG 305 - SESSION 10: REFERENCE GROUP AND WORD-OF-MOUTH
What is a Reference Group Types of Reference groups I Consumer Behaviour
Consumer Behavior Reference Groups
What Is A Reference Group In Sociology - The Sociology Workshop
Reference groups and Consumer Behaviour
Reference Groups in Marketing v2
reference groups
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Last Updated: August 16, 2026
Final Thoughts
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