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Consumer Behaviour Social Class
Mod-12 Lec-32 Consumer Groups and Reference Groups
What is a Reference Group Types of Reference groups I Consumer Behaviour
Social Class and Consumer Identity
reference groups
CBD21 CH 5 Reference groups and social class Part 1
GROUPS AND SOCIAL CLASS
Reference Groups | Role of reference group | Influence of Reference Group on Consumer Behaviour
Lecture 3:Social class and consumer behaviour
Chapter 7 - Group Influences on Consumer Behavior
Social Groups and Influence
Deep Dive
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Last Updated: August 16, 2026
Summary
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